Interview: Doxa CEO Jan Edöcs

May 16, 2022

Meeting and interviewing Jan Edöcs, CEO of Doxa Watches, was special in two ways. First, he heads a brand that is among the true legends...  Meeting and interviewing Jan Edöcs, CEO of Doxa Watches

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The Rolex AD Situation in Bienne

May 14, 2022

3 months ago, Villiger, the historical Rolex authorized dealer in Bienne, stopped distributing the brand. Why exactly this relationship...  3 months ago, Villiger, the historical Rolex authorized

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The Amazing Rolex Collection at the Nouveau Musée de Bienne

May 12, 2022

When one thinks of watch brand museums in Bienne, Omega and Swatch inevitably come to mind. Both companies have considerably invested in...  When one thinks of watch brand museums in Bienne

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Watches with “Bienne” on the Dial

May 6, 2022

Watches are very much about provenance. Where a timepiece was made is a key part of its history, its quality and, well, its value. Many...  Watches are very much about provenance

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Help the Red Cross in Ukraine, Win a VIP Bienne Watch Tour & a MoonSwatch

April 12, 2022

Update: target reached 10 days before the campaign closing, thank you to all the donors! While 2,000 CHF is obviously a modest amount at the scale of the needs, I was very pleased that we could get together as a community and make

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Interview : The Speedmaster Collector Who Dreams of Visiting Bienne

April 11, 2022

Alex lives in Paris. He and his wife are the proud parents of four daughters. Alex is also a watch person. In particular, he has a thing for Speedmasters, as his Instagram account clearly shows, especially on Tuesdays. Ever since Omega became his

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The Pirate Flag Outside Swatch Group HQ

April 8, 2022

After posting about this on Instagram today, and some of the feedback I received, I thought it would be worth going a bit deeper on the topic than what I could write as a caption. The picture above was taken earlier this week

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A Special Day Watching the MoonSwatch Take Off from Bienne

March 27, 2022

Both the OMEGA Speedmaster Professional Moonwatch and Swatch have made history in their own right over the past decades. Yesterday, in arguably the most anticipated and crowd-moving launch the watch industry has ever know, they did it together

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The Almost Secret Original Omega Site in Bienne

March 23, 2022

When one thinks Bienne and OMEGA, images of the large facilities by the Suze river come to mind. Combining historical buildings and recent additions by the famous Japanese architect Shigeru Ban, they are among the most notorious and beautiful

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In Bienne, an Independent Watchmaker Opens his Ateliers, and his Soul

March 20, 2022

Time seems to slow down with each step from the city traffic on Bienne’s rue de Boujean to the majestic Villa Renfer. Facing the Suze

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