The New Rolex History Book the (French-speaking) Watch World Is Talking About

April 7, 2024

After reviewing several watches, and even a film, I am about to add a third string to my bow of impostures and share my thoughts on a book I just finished. You have been warned and should only keep on reading at your

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The Watch Customer Experience in Bienne: Small Things Make a Big Difference

October 19, 2023

As you may know if you've been here before, I love buying pre-owned watches. The variety, the serendipity, and the story behind each piece are a lot more magical to me than a thick carpet, engineered lighting and unscratched, shiny cases. For that

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Interview: Marc Montagne, Author of “Invest in Watches: the Art of Watch Collecting”

September 4, 2023

While Marc Montagne has become a close friend over the years, I am first and foremost a fan of his (although please don't tell him). We met in 2015 after I reached out as a reader of his fantastic Quora contributions and as

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One Watch at a Time, Bienne Secretly Shines Around the World

July 4, 2023

What do Martin Luther King, JFK, the Dalai Lama, Meryl Streep and Neil Armstrong have in common? They notoriously spent some of the most important moments in their life with a watch made in Bienne around their wrist. Like millions of people over

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From Rolex Hairsprings to French Pastries, Charlotte Ernandez Shows a Delicate Taste of Bienne

November 23, 2022

“Charlotte’s” quickly became my go-to bakery in Bienne when it opened 2 years ago. And while the fantastic St Honorés and pear tarts are the reasons I keep coming back, I must confess I was often intrigued

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How It Took Rolex a Century to Own Its Movement Manufacture

November 17, 2022

I know, it sounds odd: Rolex is renowned for doing just about everything in-house. Yet, the brand with the crown only acquired the company that makes all its movements in 2004. This post, itself based on

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Rolex: Remembering and Fact-checking the First Ever Chronometer Certified Wristwatch

September 15, 2022

One thing Rolex is famous for, and rightly so, is the precision of its watches. Anyone who has owned a contemporary (and in many cases also a vintage) one can attest to how reliable the timekeeping is. Relentless focus on quality

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Everyday Watches: Triple Wristing with the Artworth Brothers

September 12, 2022

You may have already stumbled upon the Artworth Brothers on Instagram. The 3 young men from Bienne have a following equivalent to 4 times the population of our city! Their content is always very suave, mixing watches with cars

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12 Cool Bienne Watch Facts You May Not Know

July 26, 2022

Earlier this month, I asked on Instagram if folks preferred a post about cool unknown Bienne watch facts, or one about what makes Bienne...  Earlier this month, I asked on Instagram

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The Rolex AD Situation in Bienne

May 14, 2022

3 months ago, Villiger, the historical Rolex authorized dealer in Bienne, stopped distributing the brand. Why exactly this relationship...  3 months ago, Villiger, the historical Rolex authorized

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