Independent Watch Writing: Understanding Tony Traina’s Bold Move
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Charity watch sale in Bienne
Terre des hommes

About Last Sunday

When my alarm rang at 5 am on a Sunday morning, I wasn’t sure how to feel. I was excited, but also pretty anxious. What if, 4 hours later, no one showed up? What if the 56 watches on sale – even more were donated but we set aside some after technical inspection – would all be left with me when the event ended, at 4 pm? What would I tell the generous donors who trusted me with their timepieces? What would I tell Terre des hommes, the leading Swiss organization for children’s rights, for whom we were raising the funds?

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Charity watch sale in Biel / Bienne for Terre des hommes
Terre des hommes

The Catalogue and Everything Else You Need to Know for the Charity Sale on Sunday, December 8

So, here we are. Just 4 days away from something that randomly popped up a month ago when my close friend – and Time Files contributor – Luigi said he’d happily get rid of a few watches if they went to a good cause. That was enough to make me want to finally pull the […]

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Terre de shommes, Mali
About

Why I Support Terre des Hommes, the Leading Swiss Organization for Children’s Rights

Today, November 20th, is World Children’s Day. It felt like a good time to publish this article I’ve been preparing for the past few months. To set the context, we need to go back about two years. This blog was starting to get a bit of traction, and I began wondering what to make of […]

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Estoppey-Addor
Suppliers Bienne Industry

Behind the Scenes of Watchmaking, at the Surface of Watch Parts: Estoppey-Addor

To the casual watch collector, the name Estoppey-Addor might not sound familiar. But for those in the know, it stands as one of those companies that make the intricate world of watches even more captivating. Although the Bienne-based family business, established 144 years ago, does not produce any watch parts, it makes them better, both […]

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Retail Rolex

Bringing Rolex Retail (and More) Back to Bienne: A Conversation with Cédric Schiess, Founder of Art du Temps

parked outside the museum that hosts, almost secretly, the largest public Rolex collection in the world. A few hundred meters away from where the first ever Rolex watches were made, I crossed the road and walked into Art du Temps, the brand new authorized retailer in Bienne for Tudor, IWC, Montblanc, Chopard, and, yes, the brand with the crown. 

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Marc Aellen CEO of Certina
Brands Sports

Time for Padel: The Story Behind Certina’s Strategic Move

Full disclosure: I’m a fan of Certina, a brand I’ve often recommended to friends and family, especially when looking for a great Swiss watch at an affordable price. That’s why, when I realized I was sitting next to its CEO, Marc Aellen (above), on a train to Geneva earlier this year, I couldn’t resist introducing […]

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Explore Bienne

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A selection of the best local watchmaking sites you can visit.

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Themed itineraries for those who love one brand in particular or watches in general.

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