A Brief Introduction to the Federation of the Swiss Watch Industry

August 31, 2023

The trade organization that regulates Swiss Made-ness and preserves the interests of its member brands across the globe is located in Bienne, a 2 minute walk from the train station. As I used to wonder, and have often been asked, what exactly the

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Sometimes, It Feels Wrong to Publicize Bienne

August 5, 2023

Made in Bienne stemmed from a mix of candid enthusiasm and a sense of injustice. Injustice because when you talk to watch people around the globe, how many will answer Bienne, or Biel, when asked about the world capital of watchmaking? Geneva, primarily,

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