![Marc Aellen CEO of Certina](https://timefiles.ch/wp-content/uploads/2024/07/L1055172-copie-5-300x225.jpg)
Time for Padel: The Story Behind Certina’s Strategic Move
Full disclosure: I’m a fan of Certina, a brand I’ve often recommended to friends and family, especially when looking for a great Swiss watch at an affordable price.
![](https://timefiles.ch/wp-content/uploads/2023/01/MU04_516.53.25.00.02.001-2-300x221.jpg)
The Omega JFK Wore on His First Day As President Is Also, It Seems, The One He Wore on His Last
When I wrote about John Kennedy’s Omega last year, I was not expecting to revisit the topic just eighteen months later. The elegant yellow gold rectangular timepiece, gifted
![Manuel Romero, White Design](https://timefiles.ch/wp-content/uploads/2024/05/IMG_7981NB-300x225.jpg)
What You See Is Watch You Get — A Design Conversation with Manuel Romero, co-Founder of White
”In watchmaking, the devil is only in the detail. A watch is made only of details. When we say shorten an indice by two tenths of a millimeter,
![Sylvain Dolla, CEO of Tissot](https://timefiles.ch/wp-content/uploads/2024/05/24042024-IMG_0292-NB-1-1-300x225.jpg)
Interview with Sylvain Dolla, CEO of Tissot
When you love watchmaking cities, a visit to Le Locle is always a treat. And if you are heading to its most prominent watch company, Tissot, to meet
![](https://timefiles.ch/wp-content/uploads/2024/04/20240408-EXPO-RHC-GENEVE-JOUR-I_0294-1-300x200.jpg)
The Patek Philippe “Rare Handcrafts 2024” Exhibition Through the Eyes of a Collector
Heviloupe is one of my favorite accounts on Instagram. I especially enjoy the captions, full of solid watch knowledge and personal anecdotes from its author, Luigi. Over
![Nathalie Jean-Louis](https://timefiles.ch/wp-content/uploads/2024/04/IMG_8404Portrait-Nathalie-NB-1-300x225.jpg)
One Stroke at a Time: The Life and Passion of Nathalie Jean-Louis, Hand Beveller and Movement Decorator
Nathalie Jean-Louis likes to do things with utmost precision. Her work — hand beveling and decorating high-end watch movements — but also everything else. She has built her
![](https://timefiles.ch/wp-content/uploads/2024/04/PXL_20240407_1113030332-300x225.jpg)
The New Rolex History Book the (French-speaking) Watch World Is Talking About
After reviewing several watches, and even a film, I am about to add a third string to my bow of impostures and share my thoughts on a book
![Matthieu Humari, CEO of Watches & Wonders Geneva](https://timefiles.ch/wp-content/uploads/2024/03/IMG_7739-NB-HD-2-300x225.jpg)
Interview with Matthieu Humair, CEO of the Watches and Wonders Geneva Foundation
Matthieu Humair is normally a busy man, but in the weeks building up to Watches and Wonders Geneva 2024, his schedule is denser than ever. Grateful for his
![Introducing Time Files](https://timefiles.ch/wp-content/uploads/2024/03/PXL_20240319_181409099.MP_-300x225.jpg)
A New Name for the Same – but different – Blog
If you find the above title confusing, welcome to what it’s been like in my head over the past few months. Hopefully, you’ll find the outcome of my
![](https://timefiles.ch/wp-content/uploads/2024/03/PXL_20240216_090706506-EDIT4-1-2048x1537-1-300x225.jpg)
The Daring Swiss Side of Christopher Ward
Watches made in Switzerland by a company established in London is certainly a proven recipe, as Hans Wilsdorf can attest. Once upon a time, England was also where