Help the Red Cross in Ukraine, Win a VIP Bienne Watch Tour & a MoonSwatch

April 12, 2022

Update: target reached 10 days before the campaign closing, thank you to all the donors! While 2,000 CHF is obviously a modest amount at the scale of the needs, I was very pleased that we could get together as a community and make

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Interview : The Speedmaster Collector Who Dreams of Visiting Bienne

April 11, 2022

Alex lives in Paris. He and his wife are the proud parents of four daughters. Alex is also a watch person. In particular, he has a thing for Speedmasters, as his Instagram account clearly shows, especially on Tuesdays. Ever since Omega became his

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The Pirate Flag Outside Swatch Group HQ

April 8, 2022

After posting about this on Instagram today, and some of the feedback I received, I thought it would be worth going a bit deeper on the topic than what I could write as a caption. The picture above was taken earlier this week

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At Horage, Thinking Different Is the Norm

April 6, 2022

Over the years, I’ve had the privilege of seeing quite a few watch companies from the inside. But visiting Horage's research and production facility in Bienne was a pretty unique experience. Something about their mindset is different, “disruptive”

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Wristwatches Now Mandatory as of Age 6 in Bienne Schools

April 1, 2022

An unprecedented measure is set to take place as of the beginning of the next school year in Bienne: starting Monday, August 15 2022, all children of age 6 and above will be required to wear a wristwatch when attending school

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