The Rolex AD Situation in Bienne
3 months ago, Villiger, the historical Rolex authorized dealer in Bienne, stopped distributing the brand. Why exactly this relationship... 3 months ago, Villiger, the historical Rolex authorized
The Amazing Rolex Collection at the Nouveau Musée de Bienne
When one thinks of watch brand museums in Bienne, Omega and Swatch inevitably come to mind. Both companies have considerably invested in... When one thinks of watch brand museums in Bienne
Checking in on the Massive Expansion of Rolex’s Movement Production Site
To anyone who follows the world of watch collecting, it's no secret that Rolex supply is nowhere close to meeting the ever-increasing global demand for its watches. Will a drastic expansion of its Bienne facility, hosting over 3,000 employees, and where
Finding Where the First Rolex Watches Were Made
Today, all Rolex movements are produced at the company's large, highly impressive facility in the outskirts of Bienne. Over one hundred years ago, the very first movements used for Rolex watches were also produced in Bienne, on the other