The Rolex AD Situation in Bienne

May 14, 2022

3 months ago, Villiger, the historical Rolex authorized dealer in Bienne, stopped distributing the brand. Why exactly this relationship...  3 months ago, Villiger, the historical Rolex authorized

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The Amazing Rolex Collection at the Nouveau Musée de Bienne

May 12, 2022

When one thinks of watch brand museums in Bienne, Omega and Swatch inevitably come to mind. Both companies have considerably invested in...  When one thinks of watch brand museums in Bienne

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Checking in on the Massive Expansion of Rolex’s Movement Production Site

February 6, 2022

To anyone who follows the world of watch collecting, it's no secret that Rolex supply is nowhere close to meeting the ever-increasing global demand for its watches. Will a drastic expansion of its Bienne facility, hosting over 3,000 employees, and where

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Finding Where the First Rolex Watches Were Made

April 21, 2020

Today, all Rolex movements are produced at the company's large, highly impressive facility in the outskirts of Bienne. Over one hundred years ago, the very first movements used for Rolex watches were also produced in Bienne, on the other

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