Interview: Armin Strom’s Claude Greisler
It's not easy for a watch brand to stand out in Bienne. Unique in so many ways, Armin Strom remarkably manages to do so. Combining the... It's not easy for a watch brand to stand
Confessions of a Watch Addict Moving to Bienne
I moved to Bienne 4 years ago, for reasons unrelated to watchmaking. I work in Zurich, for a "tech" company, and Bienne was the closest... I moved to Bienne 4 years ago, for
Interview: Erich Fehr, Mayor of Bienne
Erich Fehr has been the mayor of Bienne since 2011. Bienne, Biel in German, is a city of 55,000 people and the largest bilingual city in Switzerland. As you know if you are reading this blog, it is also widely recognised as the
Interview: Doxa CEO Jan Edöcs
Meeting and interviewing Jan Edöcs, CEO of Doxa Watches, was special in two ways. First, he heads a brand that is among the true legends... Meeting and interviewing Jan Edöcs, CEO of Doxa Watches
The Amazing Rolex Collection at the Nouveau Musée de Bienne
When one thinks of watch brand museums in Bienne, Omega and Swatch inevitably come to mind. Both companies have considerably invested in... When one thinks of watch brand museums in Bienne
Watches with “Bienne” on the Dial
Watches are very much about provenance. Where a timepiece was made is a key part of its history, its quality and, well, its value. Many... Watches are very much about provenance
Help the Red Cross in Ukraine, Win a VIP Bienne Watch Tour & a MoonSwatch
Update: target reached 10 days before the campaign closing, thank you to all the donors! While 2,000 CHF is obviously a modest amount at the scale of the needs, I was very pleased that we could get together as a community and make
Interview : The Speedmaster Collector Who Dreams of Visiting Bienne
Alex lives in Paris. He and his wife are the proud parents of four daughters. Alex is also a watch person. In particular, he has a thing for Speedmasters, as his Instagram account clearly shows, especially on Tuesdays. Ever since Omega became his
The Pirate Flag Outside Swatch Group HQ
After posting about this on Instagram today, and some of the feedback I received, I thought it would be worth going a bit deeper on the topic than what I could write as a caption. The picture above was taken earlier this week
A Special Day Watching the MoonSwatch Take Off from Bienne
Both the OMEGA Speedmaster Professional Moonwatch and Swatch have made history in their own right over the past decades. Yesterday, in arguably the most anticipated and crowd-moving launch the watch industry has ever know, they did it together
