Why Bienne Can Be Considered the Capital of Swiss Watchmaking

March 24, 2023

Being the capital of Swiss watchmaking is a title that a few cities can legitimately claim. Geneva, of course, including its suburb Plan-les-Ouates, is home to Rolex and Patek Philippe, the hard-to-dispute champions in their respective categories. It is also where the main

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Charles-Louis Muri, 40 Years Selling Watches, from Bienne to the World

March 11, 2023

25 years ago today, Charles-Louis Muri opened his magnificent vintage watch and clock boutique, in the Bienne Old Town. 15 years before that, he had started his trade on the same street, Rue Basse, just a few meters away. Even if Mr Muri

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Celebrating 40 Years of Swatch with the Author of “Stay Tuned To Swatch”

March 1, 2023

As Swatch's 40th birthday was approaching, I started to think of what to do on this blog. I knew I had to do something. I almost felt pressured to, with people asking me what I was planning. Of course, I didn't mind, on

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