
Republishing Brian Ehrmantraut’s “Descent Into Hell” 25 Years Later
When I started getting into watches, and realized the passion was turning into an obsession, I wanted to learn more. Not just to manage my own tendencies, but also out of deep curiosity for the phenomenon: what is it about watches that captures

Everyday Watches: Nesat Demirovski and His Aqua Terra
A new series showcasing the relationship people have with what Bienne does best: their everyday watch. Episode One. Nesat Demirovski is as «made in Bienne» as it gets

12 Cool Bienne Watch Facts You May Not Know
Earlier this month, I asked on Instagram if folks preferred a post about cool unknown Bienne watch facts, or one about what makes Bienne... Earlier this month, I asked on Instagram

Interview: Armin Strom’s Claude Greisler
It's not easy for a watch brand to stand out in Bienne. Unique in so many ways, Armin Strom remarkably manages to do so. Combining the... It's not easy for a watch brand to stand

Confessions of a Watch Addict Moving to Bienne
I moved to Bienne 4 years ago, for reasons unrelated to watchmaking. I work in Zurich, for a "tech" company, and Bienne was the closest... I moved to Bienne 4 years ago, for

The MoonSwatch, Anchoring Omega for Decades to Come
Guest Post - For the first time on MIB, a post not written by yours truly, but by a guest author, conveniently also called Alex. Alex is no stranger to this blog, having already been interviewed by the other Alex (still following?)

Interview: Erich Fehr, Mayor of Bienne
Erich Fehr has been the mayor of Bienne since 2011. Bienne, Biel in German, is a city of 55,000 people and the largest bilingual city in Switzerland. As you know if you are reading this blog, it is also widely recognised as the

Understanding “Speedy Tuesday”, the Watch World Phenomenon Celebrating its 10th Anniversary
A few months ago, like many watch enthusiasts do every week, I posted a photo of an Omega Speedmaster on Instagram with the... A few months ago, like many watch enthusiasts do every week,

Interview: Doxa CEO Jan Edöcs
Meeting and interviewing Jan Edöcs, CEO of Doxa Watches, was special in two ways. First, he heads a brand that is among the true legends... Meeting and interviewing Jan Edöcs, CEO of Doxa Watches

The Rolex AD Situation in Bienne
3 months ago, Villiger, the historical Rolex authorized dealer in Bienne, stopped distributing the brand. Why exactly this relationship... 3 months ago, Villiger, the historical Rolex authorized