The Secret Sauce Behind the Value Proposition of Formex Watches
January 23, 2025
If you’re not a watch nerd, you may have never heard of Formex. Within the community though, the brand has developed a reputation for consistently punching above its weight on mechanical and material performance. For a few years now I’ve been wondering: how
Time for Padel: The Story Behind Certina’s Strategic Move
July 16, 2024
Full disclosure: I’m a fan of Certina, a brand I’ve often recommended to friends and family, especially when looking for a great Swiss watch at an affordable price. That’s why, when I realized I was sitting next to its CEO, Marc Aellen (above),
