Amid Second Hand Drills and DVDs, My Little Secret for Watch Deals in Bienne
I wrote last month about the pleasure of purchasing affordable watches in Bienne. Some of you have since asked for my go-to places. While there are a few, none come close in their abundance of choice – and frequency of my visits –
The Best Watch Museums in Switzerland
As Watches & Wonders kicks off on Tuesday, professionals and enthusiasts from around the world will converge around the industry’s latest novelties. Living in a city where thousands of folks depend on the global watch market to make ends meet, I certainly respect
WristTrack, the App for Watch Nerds You Didn’t Know You Needed
As someone who works in “tech” and is obsessed with watches, the Instagram Story Robert-Jan Broer posted about the WristTrack app last month immediately caught my attention. The notion that other people are both down the watch rabbit hole and geeky enough to
A Peek Inside A Twisted Collector’s Mind (Mine)
Every collector has their quirks. I have many. More than most? I’ll let you decide. For one, I don’t like to call myself a collector. I typically consider myself a “user”, and refer to my accumulation of watches not as my collection but
From Swatch Intern to Chief Design Officer at On: Interview with Thilo Alex Brunner
When I first came across On shoes, over a decade ago, I was living in Senegal and visiting the Silicon Valley for work. I was immediately struck by the unique futuristic yet comforting looks. I certainly did not expect that, half a dozen
Branding Bienne: Interview with the City’s Vice-Chancellor Julien Steiner
As the city’s Vice-Chancellor, Julien Steiner has among his prerogatives Bienne’s image as a place to live. Considering how radically the perception of Bienne has evolved over the years, and the role of watchmaking in the city’s reputation, there was a lot to
The Watch Customer Experience in Bienne: Small Things Make a Big Difference
As you may know if you've been here before, I love buying pre-owned watches. The variety, the serendipity, and the story behind each piece are a lot more magical to me than a thick carpet, engineered lighting and unscratched, shiny cases. For that
Starting Tomorrow, the Streets of Bienne Will Host the Arty Show with a Special Watch-Related Guest
As of Wednesday October 4th, the streets of Bienne will feel like a giant art gallery. Covering a lovely path from the train station to the old town, the Arty Show is back, for its 5th edition. Founded in 2018, the initiative mixes
The Good Vibes at the Swatch Boutique in Bienne
The Swatch HQ boutique in Bienne is officially a Drive-Thru. You can come with your car, order via an intercom and collect your watch at the window a few meters away without leaving your seat. Some special boutique watches are even delivered in
MoonSwatch: What Was Wrong with My Perfect Experience Queuing for a Neptune Moonshine and How to Fix It
After having fully embraced and waited in line for the original MoonSwatch release, I thought I was done. Too much hype, too many people wanting and wearing it with whom I just didn't relate when it comes to watch appreciation. And then, there
