The Watch Customer Experience in Bienne: Small Things Make a Big Difference
As you may know if you've been here before, I love buying pre-owned watches. The variety, the serendipity, and the story behind each piece are a lot more magical to me than a thick carpet, engineered lighting and unscratched, shiny cases. For that
Interview: Marc Montagne, Author of “Invest in Watches: the Art of Watch Collecting”
While Marc Montagne has become a close friend over the years, I am first and foremost a fan of his (although please don't tell him). We met in 2015 after I reached out as a reader of his fantastic Quora contributions and as
One Watch at a Time, Bienne Secretly Shines Around the World
What do Martin Luther King, JFK, the Dalai Lama, Meryl Streep and Neil Armstrong have in common? They notoriously spent some of the most important moments in their life with a watch made in Bienne around their wrist. Like millions of people over
Why Bienne Can Be Considered the Capital of Swiss Watchmaking
Being the capital of Swiss watchmaking is a title that a few cities can legitimately claim. Geneva, of course, including its suburb Plan-les-Ouates, is home to Rolex and Patek Philippe, the hard-to-dispute champions in their respective categories. It is also where the main
Charles-Louis Muri, 40 Years Selling Watches, from Bienne to the World
25 years ago today, Charles-Louis Muri opened his magnificent vintage watch and clock boutique, in the Bienne Old Town. 15 years before that, he had started his trade on the same street, Rue Basse, just a few meters away. Even if Mr Muri
JFK’s Inauguration Watch at the Omega Museum
When writing a new blog post, I always try to look for a catchy title. Not clickbait, of course, but something that briefly summarizes why, in my humble opinion, it’s worth taking a few minutes to read it. That usually implies correlating the
