The Watch Customer Experience in Bienne: Small Things Make a Big Difference

October 19, 2023

As you may know if you've been here before, I love buying pre-owned watches. The variety, the serendipity, and the story behind each piece are a lot more magical to me than a thick carpet, engineered lighting and unscratched, shiny cases. For that

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The Good Vibes at the Swatch Boutique in Bienne

September 17, 2023

The Swatch HQ boutique in Bienne is officially a Drive-Thru. You can come with your car, order via an intercom and collect your watch at the window a few meters away without leaving your seat. Some special boutique watches are even delivered in

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MoonSwatch: What Was Wrong with My Perfect Experience Queuing for a Neptune Moonshine and How to Fix It

September 1, 2023

After having fully embraced and waited in line for the original MoonSwatch release, I thought I was done. Too much hype, too many people wanting and wearing it with whom I just didn't relate when it comes to watch appreciation. And then, there

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