The Watch Customer Experience in Bienne: Small Things Make a Big Difference
October 19, 2023
As you may know if you've been here before, I love buying pre-owned watches. The variety, the serendipity, and the story behind each piece are a lot more magical to me than a thick carpet, engineered lighting and unscratched, shiny cases. For that
The Good Vibes at the Swatch Boutique in Bienne
September 17, 2023
The Swatch HQ boutique in Bienne is officially a Drive-Thru. You can come with your car, order via an intercom and collect your watch at the window a few meters away without leaving your seat. Some special boutique watches are even delivered in
MoonSwatch: What Was Wrong with My Perfect Experience Queuing for a Neptune Moonshine and How to Fix It
September 1, 2023
After having fully embraced and waited in line for the original MoonSwatch release, I thought I was done. Too much hype, too many people wanting and wearing it with whom I just didn't relate when it comes to watch appreciation. And then, there
