Bringing Rolex Retail (and More) Back to Bienne: A Conversation with Cédric Schiess, Founder of Art du Temps
parked outside the museum that hosts, almost secretly, the largest public Rolex collection in the world. A few hundred meters away from where the first ever Rolex watches were made, I crossed the road and walked into Art du Temps, the brand new
The New Rolex History Book the (French-speaking) Watch World Is Talking About
After reviewing several watches, and even a film, I am about to add a third string to my bow of impostures and share my thoughts on a book I just finished. You have been warned and should only keep on reading at your
The Watch Customer Experience in Bienne: Small Things Make a Big Difference
As you may know if you've been here before, I love buying pre-owned watches. The variety, the serendipity, and the story behind each piece are a lot more magical to me than a thick carpet, engineered lighting and unscratched, shiny cases. For that
Interview: Marc Montagne, Author of “Invest in Watches: the Art of Watch Collecting”
While Marc Montagne has become a close friend over the years, I am first and foremost a fan of his (although please don't tell him). We met in 2015 after I reached out as a reader of his fantastic Quora contributions and as
One Watch at a Time, Bienne Secretly Shines Around the World
What do Martin Luther King, JFK, the Dalai Lama, Meryl Streep and Neil Armstrong have in common? They notoriously spent some of the most important moments in their life with a watch made in Bienne around their wrist. Like millions of people over
From Rolex Hairsprings to French Pastries, Charlotte Ernandez Shows a Delicate Taste of Bienne
“Charlotte’s” quickly became my go-to bakery in Bienne when it opened 2 years ago. And while the fantastic St Honorés and pear tarts are the reasons I keep coming back, I must confess I was often intrigued
How It Took Rolex a Century to Own Its Movement Manufacture
I know, it sounds odd: Rolex is renowned for doing just about everything in-house. Yet, the brand with the crown only acquired the company that makes all its movements in 2004. This post, itself based on
Rolex: Remembering and Fact-checking the First Ever Chronometer Certified Wristwatch
One thing Rolex is famous for, and rightly so, is the precision of its watches. Anyone who has owned a contemporary (and in many cases also a vintage) one can attest to how reliable the timekeeping is. Relentless focus on quality
Everyday Watches: Triple Wristing with the Artworth Brothers
You may have already stumbled upon the Artworth Brothers on Instagram. The 3 young men from Bienne have a following equivalent to 4 times the population of our city! Their content is always very suave, mixing watches with cars
12 Cool Bienne Watch Facts You May Not Know
Earlier this month, I asked on Instagram if folks preferred a post about cool unknown Bienne watch facts, or one about what makes Bienne... Earlier this month, I asked on Instagram
