The best investment you can make in a watch

The Best Investment You Can Make In A Watch? Time.

March 26, 2025

Watches are like human faces. They all share the same basic features and yet come in an infinity of variations. From the enthusiast’s perspective, that makes them both wonderful and equally frustrating. You can love them all but not own them all. And

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WristTrack App

WristTrack, the App for Watch Nerds You Didn’t Know You Needed

March 25, 2025

As someone who works in “tech” and is obsessed with watches, the Instagram Story Robert-Jan Broer posted about the WristTrack app last month immediately caught my attention. The notion that other people  are both down the watch rabbit hole and geeky enough to

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The Joy of "Cheap" Watches

“Cheap” Watch Thrills

March 22, 2025

Winning the Champions League with Real Madrid is impressive. Clinching a third division title with the second smallest budget can be even more of an achievement. It’s the same with watches. I love it when brands defeat strict cost constraints in design, materials

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Five Years Ago, Covid Changed the Watch Game

Five Years Ago, Covid Changed the Watch Game

March 18, 2025

As always, when I write about watches, it’s meant as a break. For myself and hopefully for you. I was reflecting this morning, after hearing horrible news about Gaza, about how my mind seems to go back to watches as a refuge, a

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A Peek Inside A Twisted Collector’s Mind (Mine)

January 14, 2025

Every collector has their quirks. I have many. More than most? I’ll let you decide. For one, I don’t like to call myself a collector. I typically consider myself a “user”, and refer to my accumulation of watches not as my collection but

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Interview: Marc Montagne, Author of “Invest in Watches: the Art of Watch Collecting”

September 4, 2023

While Marc Montagne has become a close friend over the years, I am first and foremost a fan of his (although please don't tell him). We met in 2015 after I reached out as a reader of his fantastic Quora contributions and as

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Watch Hunting: A Perpetual Quest

June 2, 2023

Earlier this week I polled on Instagram about what should be the next blog post and, by a very short margin, "Thoughts on watch hunting (why it never stops)" emerged as the winner. So here we go. The intense sensations in watch hunting

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My Journey Writing a Novel About Watch Collecting

May 25, 2023

Earlier this year, I published an ebook about watch collecting (paper version coming in a few months). While watch-related books are not uncommon, the particularity here is that it’s fiction. The novel is about a watch collector, Herbert, who finds his grail watch

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Everyday Watches: Triple Wristing with the Artworth Brothers

September 12, 2022

You may have already stumbled upon the Artworth Brothers on Instagram. The 3 young men from Bienne have a following equivalent to 4 times the population of our city! Their content is always very suave, mixing watches with cars

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The mind of a watch addict

Republishing Brian Ehrmantraut’s “Descent Into Hell” 25 Years Later

August 27, 2022

When I started getting into watches, and realized the passion was turning into an obsession, I wanted to learn more. Not just to manage my own tendencies, but also out of deep curiosity for the phenomenon: what is it about watches that captures

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