A Day at La Montre Hermès in Bienne, Part I
When you first visit Bienne, some watch brands are impossible to miss. They are so to speak “in your face”, and that is a great part of the city’s charm. But it’s at least as charming, if not more, when some brands are
The Watch Customer Experience in Bienne: Small Things Make a Big Difference
As you may know if you've been here before, I love buying pre-owned watches. The variety, the serendipity, and the story behind each piece are a lot more magical to me than a thick carpet, engineered lighting and unscratched, shiny cases. For that
MoonSwatch: What Was Wrong with My Perfect Experience Queuing for a Neptune Moonshine and How to Fix It
After having fully embraced and waited in line for the original MoonSwatch release, I thought I was done. Too much hype, too many people wanting and wearing it with whom I just didn't relate when it comes to watch appreciation. And then, there
Sometimes, It Feels Wrong to Publicize Bienne
Made in Bienne stemmed from a mix of candid enthusiasm and a sense of injustice. Injustice because when you talk to watch people around the globe, how many will answer Bienne, or Biel, when asked about the world capital of watchmaking? Geneva, primarily,
One Watch at a Time, Bienne Secretly Shines Around the World
What do Martin Luther King, JFK, the Dalai Lama, Meryl Streep and Neil Armstrong have in common? They notoriously spent some of the most important moments in their life with a watch made in Bienne around their wrist. Like millions of people over
At the Source: the One and Only Omega Boutique in Bienne
Friendly, relaxed and fun are usually not words associated with a luxury watch retail environment. Yet, they immediately come to mind whenever I step into the Omega headquarters boutique in Bienne. Don't get me wrong: none of the high endness you would expect
Alfio Pennisi, Luxury Watch Retail Made in Bienne
When walking in front of Jacques Tissot, on Bienne’s pedestrian Rue de Nidau, you could think for a moment you are strolling down the Champs-Elysées or 5th Avenue.
Why Bienne Can Be Considered the Capital of Swiss Watchmaking
Being the capital of Swiss watchmaking is a title that a few cities can legitimately claim. Geneva, of course, including its suburb Plan-les-Ouates, is home to Rolex and Patek Philippe, the hard-to-dispute champions in their respective categories. It is also where the main
Charles-Louis Muri, 40 Years Selling Watches, from Bienne to the World
25 years ago today, Charles-Louis Muri opened his magnificent vintage watch and clock boutique, in the Bienne Old Town. 15 years before that, he had started his trade on the same street, Rue Basse, just a few meters away. Even if Mr Muri
From Lancaster to Bienne, Hamilton Turns 130
In Switzerland, Biel/Bienne is known for its diversity. A German and French bilingual town, within commute distance to Zurich, Geneva, Basel, Lausanne and Bern, it hosts people from all across the country. Walking down the streets
