Interview: Armin Strom’s Claude Greisler
It's not easy for a watch brand to stand out in Bienne. Unique in so many ways, Armin Strom remarkably manages to do so. Combining the... It's not easy for a watch brand to stand
Confessions of a Watch Addict Moving to Bienne
I moved to Bienne 4 years ago, for reasons unrelated to watchmaking. I work in Zurich, for a "tech" company, and Bienne was the closest... I moved to Bienne 4 years ago, for
The MoonSwatch, Anchoring Omega for Decades to Come
Guest Post - For the first time on MIB, a post not written by yours truly, but by a guest author, conveniently also called Alex. Alex is no stranger to this blog, having already been interviewed by the other Alex (still following?)
Interview: Erich Fehr, Mayor of Bienne
Erich Fehr has been the mayor of Bienne since 2011. Bienne, Biel in German, is a city of 55,000 people and the largest bilingual city in Switzerland. As you know if you are reading this blog, it is also widely recognised as the
Understanding “Speedy Tuesday”, the Watch World Phenomenon Celebrating its 10th Anniversary
A few months ago, like many watch enthusiasts do every week, I posted a photo of an Omega Speedmaster on Instagram with the... A few months ago, like many watch enthusiasts do every week,
Interview: Doxa CEO Jan Edöcs
Meeting and interviewing Jan Edöcs, CEO of Doxa Watches, was special in two ways. First, he heads a brand that is among the true legends... Meeting and interviewing Jan Edöcs, CEO of Doxa Watches
The Rolex AD Situation in Bienne
3 months ago, Villiger, the historical Rolex authorized dealer in Bienne, stopped distributing the brand. Why exactly this relationship... 3 months ago, Villiger, the historical Rolex authorized
The Amazing Rolex Collection at the Nouveau Musée de Bienne
When one thinks of watch brand museums in Bienne, Omega and Swatch inevitably come to mind. Both companies have considerably invested in... When one thinks of watch brand museums in Bienne
Watches with “Bienne” on the Dial
Watches are very much about provenance. Where a timepiece was made is a key part of its history, its quality and, well, its value. Many... Watches are very much about provenance
Help the Red Cross in Ukraine, Win a VIP Bienne Watch Tour & a MoonSwatch
Update: target reached 10 days before the campaign closing, thank you to all the donors! While 2,000 CHF is obviously a modest amount at the scale of the needs, I was very pleased that we could get together as a community and make
