The Pirate Flag Outside Swatch Group HQ
After posting about this on Instagram today, and some of the feedback I received, I thought it would be worth going a bit deeper on the topic than what I could write as a caption. The picture above was taken earlier this week
At Horage, Thinking Different Is the Norm
Over the years, I’ve had the privilege of seeing quite a few watch companies from the inside. But visiting Horage's research and production facility in Bienne was a pretty unique experience. Something about their mindset is different, “disruptive”
Wristwatches Now Mandatory as of Age 6 in Bienne Schools
An unprecedented measure is set to take place as of the beginning of the next school year in Bienne: starting Monday, August 15 2022, all children of age 6 and above will be required to wear a wristwatch when attending school
A Special Day Watching the MoonSwatch Take Off from Bienne
Both the OMEGA Speedmaster Professional Moonwatch and Swatch have made history in their own right over the past decades. Yesterday, in arguably the most anticipated and crowd-moving launch the watch industry has ever know, they did it together
The Almost Secret Original Omega Site in Bienne
When one thinks Bienne and OMEGA, images of the large facilities by the Suze river come to mind. Combining historical buildings and recent additions by the famous Japanese architect Shigeru Ban, they are among the most notorious and beautiful
In Bienne, an Independent Watchmaker Opens his Ateliers, and his Soul
Time seems to slow down with each step from the city traffic on Bienne’s rue de Boujean to the majestic Villa Renfer. Facing the Suze
Bulova Accutron, the Other “Made in Bienne” Invention in Space
All watch aficionados know of the Accutron, a revolutionary movement introduced to the public by New York's Bulova Watch Company in 1960. The charming hum of its tuning fork came with unprecedented precision for a commercially available wristwatch
Interview: Raynald Aeschlimann, President & CEO of Omega
On a sunny Friday morning in February, Raynald Aeschlimann, the President and CEO of Omega, opened his office to Made in Bienne. After a few moments on the terrace, where he gave an improvised masterclass on the watchmaking sites
A Conversation with Hamilton CEO Vivian Stauffer
For the third episode of the “Bienne Makers”series, we have the privilege of being hosted at the headquarters of Hamilton International by Vivian Stauffer, the company’s CEO. He first joined the Swatch Group in 2002, working on the Olympic Games
Checking in on the Massive Expansion of Rolex’s Movement Production Site
To anyone who follows the world of watch collecting, it's no secret that Rolex supply is nowhere close to meeting the ever-increasing global demand for its watches. Will a drastic expansion of its Bienne facility, hosting over 3,000 employees, and where
