Interview: Doxa CEO Jan Edöcs
Meeting and interviewing Jan Edöcs, CEO of Doxa Watches, was special in two ways. First, he heads a brand that is among the true legends... Meeting and interviewing Jan Edöcs, CEO of Doxa Watches
The Rolex AD Situation in Bienne
3 months ago, Villiger, the historical Rolex authorized dealer in Bienne, stopped distributing the brand. Why exactly this relationship... 3 months ago, Villiger, the historical Rolex authorized
The Amazing Rolex Collection at the Nouveau Musée de Bienne
When one thinks of watch brand museums in Bienne, Omega and Swatch inevitably come to mind. Both companies have considerably invested in... When one thinks of watch brand museums in Bienne
Watches with “Bienne” on the Dial
Watches are very much about provenance. Where a timepiece was made is a key part of its history, its quality and, well, its value. Many... Watches are very much about provenance
Help the Red Cross in Ukraine, Win a VIP Bienne Watch Tour & a MoonSwatch
Update: target reached 10 days before the campaign closing, thank you to all the donors! While 2,000 CHF is obviously a modest amount at the scale of the needs, I was very pleased that we could get together as a community and make
Interview : The Speedmaster Collector Who Dreams of Visiting Bienne
Alex lives in Paris. He and his wife are the proud parents of four daughters. Alex is also a watch person. In particular, he has a thing for Speedmasters, as his Instagram account clearly shows, especially on Tuesdays. Ever since Omega became his
The Pirate Flag Outside Swatch Group HQ
After posting about this on Instagram today, and some of the feedback I received, I thought it would be worth going a bit deeper on the topic than what I could write as a caption. The picture above was taken earlier this week
At Horage, Thinking Different Is the Norm
Over the years, I’ve had the privilege of seeing quite a few watch companies from the inside. But visiting Horage's research and production facility in Bienne was a pretty unique experience. Something about their mindset is different, “disruptive”
Wristwatches Now Mandatory as of Age 6 in Bienne Schools
An unprecedented measure is set to take place as of the beginning of the next school year in Bienne: starting Monday, August 15 2022, all children of age 6 and above will be required to wear a wristwatch when attending school
A Special Day Watching the MoonSwatch Take Off from Bienne
Both the OMEGA Speedmaster Professional Moonwatch and Swatch have made history in their own right over the past decades. Yesterday, in arguably the most anticipated and crowd-moving launch the watch industry has ever know, they did it together
