Watches with “Bienne” on the Dial

May 6, 2022

Watches are very much about provenance. Where a timepiece was made is a key part of its history, its quality and, well, its value. Many...  Watches are very much about provenance

Continue Reading

Help the Red Cross in Ukraine, Win a VIP Bienne Watch Tour & a MoonSwatch

April 12, 2022

Update: target reached 10 days before the campaign closing, thank you to all the donors! While 2,000 CHF is obviously a modest amount at the scale of the needs, I was very pleased that we could get together as a community and make

Continue Reading

Interview : The Speedmaster Collector Who Dreams of Visiting Bienne

April 11, 2022

Alex lives in Paris. He and his wife are the proud parents of four daughters. Alex is also a watch person. In particular, he has a thing for Speedmasters, as his Instagram account clearly shows, especially on Tuesdays. Ever since Omega became his

Continue Reading

The Pirate Flag Outside Swatch Group HQ

April 8, 2022

After posting about this on Instagram today, and some of the feedback I received, I thought it would be worth going a bit deeper on the topic than what I could write as a caption. The picture above was taken earlier this week

Continue Reading

At Horage, Thinking Different Is the Norm

April 6, 2022

Over the years, I’ve had the privilege of seeing quite a few watch companies from the inside. But visiting Horage's research and production facility in Bienne was a pretty unique experience. Something about their mindset is different, “disruptive”

Continue Reading

Wristwatches Now Mandatory as of Age 6 in Bienne Schools

April 1, 2022

An unprecedented measure is set to take place as of the beginning of the next school year in Bienne: starting Monday, August 15 2022, all children of age 6 and above will be required to wear a wristwatch when attending school

Continue Reading

A Special Day Watching the MoonSwatch Take Off from Bienne

March 27, 2022

Both the OMEGA Speedmaster Professional Moonwatch and Swatch have made history in their own right over the past decades. Yesterday, in arguably the most anticipated and crowd-moving launch the watch industry has ever know, they did it together

Continue Reading

The Almost Secret Original Omega Site in Bienne

March 23, 2022

When one thinks Bienne and OMEGA, images of the large facilities by the Suze river come to mind. Combining historical buildings and recent additions by the famous Japanese architect Shigeru Ban, they are among the most notorious and beautiful

Continue Reading

In Bienne, an Independent Watchmaker Opens his Ateliers, and his Soul

March 20, 2022

Time seems to slow down with each step from the city traffic on Bienne’s rue de Boujean to the majestic Villa Renfer. Facing the Suze

Continue Reading

Bulova Accutron, the Other “Made in Bienne” Invention in Space

March 13, 2022

All watch aficionados know of the Accutron, a revolutionary movement introduced to the public by New York's Bulova Watch Company in 1960. The charming hum of its tuning fork came with unprecedented precision for a commercially available wristwatch

Continue Reading