Everyday Watches: Nesat Demirovski and His Aqua Terra

August 21, 2022

A new series showcasing the relationship people have with what Bienne does best: their everyday watch. Episode One. Nesat Demirovski is as «made in Bienne» as it gets

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12 Cool Bienne Watch Facts You May Not Know

July 26, 2022

Earlier this month, I asked on Instagram if folks preferred a post about cool unknown Bienne watch facts, or one about what makes Bienne...  Earlier this month, I asked on Instagram

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Interview: Armin Strom’s Claude Greisler

July 5, 2022

It's not easy for a watch brand to stand out in Bienne. Unique in so many ways, Armin Strom remarkably manages to do so. Combining the...  It's not easy for a watch brand to stand

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Confessions of a Watch Addict Moving to Bienne

June 30, 2022

I moved to Bienne 4 years ago, for reasons unrelated to watchmaking. I work in Zurich, for a "tech" company, and Bienne was the closest...  I moved to Bienne 4 years ago, for

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The MoonSwatch, Anchoring Omega for Decades to Come

June 13, 2022

Guest Post - For the first time on MIB, a post not written by yours truly, but by a guest author, conveniently also called Alex. Alex is no stranger to this blog, having already been interviewed by the other Alex (still following?)

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Interview: Erich Fehr, Mayor of Bienne

June 6, 2022

Erich Fehr has been the mayor of Bienne since 2011. Bienne, Biel in German, is a city of 55,000 people and the largest bilingual city in Switzerland. As you know if you are reading this blog, it is also widely recognised as the

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Understanding “Speedy Tuesday”, the Watch World Phenomenon Celebrating its 10th Anniversary

May 16, 2022

A few months ago, like many watch enthusiasts do every week, I posted a photo of an Omega Speedmaster on Instagram with the...  A few months ago, like many watch enthusiasts do every week,

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Interview: Doxa CEO Jan Edöcs

May 16, 2022

Meeting and interviewing Jan Edöcs, CEO of Doxa Watches, was special in two ways. First, he heads a brand that is among the true legends...  Meeting and interviewing Jan Edöcs, CEO of Doxa Watches

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The Rolex AD Situation in Bienne

May 14, 2022

3 months ago, Villiger, the historical Rolex authorized dealer in Bienne, stopped distributing the brand. Why exactly this relationship...  3 months ago, Villiger, the historical Rolex authorized

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The Amazing Rolex Collection at the Nouveau Musée de Bienne

May 12, 2022

When one thinks of watch brand museums in Bienne, Omega and Swatch inevitably come to mind. Both companies have considerably invested in...  When one thinks of watch brand museums in Bienne

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