The MoonSwatch, Anchoring Omega for Decades to Come
Guest Post – For the first time on MIB, a post not written by yours truly, but by a guest author, conveniently also called Alex. Alex is no
Interview: Erich Fehr, Mayor of Bienne
Erich Fehr has been the mayor of Bienne since 2011. Bienne, Biel in German, is a city of 55,000 people and the largest bilingual city in Switzerland. As
Understanding “Speedy Tuesday”, the Watch World Phenomenon Celebrating its 10th Anniversary
A few months ago, like many watch enthusiasts do every week, I posted a photo of an Omega Speedmaster on Instagram with the…
A few months ago, like
Interview: Doxa CEO Jan Edöcs
Meeting and interviewing Jan Edöcs, CEO of Doxa Watches, was special in two ways. First, he heads a brand that is among the true legends…
Meeting and interviewing
The Rolex AD Situation in Bienne
3 months ago, Villiger, the historical Rolex authorized dealer in Bienne, stopped distributing the brand. Why exactly this relationship…
3 months ago, Villiger, the historical Rolex authorized
The Amazing Rolex Collection at the Nouveau Musée de Bienne
When one thinks of watch brand museums in Bienne, Omega and Swatch inevitably come to mind. Both companies have considerably invested in…
When one thinks of watch brand
Watches with “Bienne” on the Dial
Watches are very much about provenance. Where a timepiece was made is a key part of its history, its quality and, well, its value. Many…
Watches are very
Help the Red Cross in Ukraine, Win a VIP Bienne Watch Tour & a MoonSwatch
Update: target reached 10 days before the campaign closing, thank you to all the donors! While 2,000 CHF is obviously a modest amount at the scale of the
Interview : The Speedmaster Collector Who Dreams of Visiting Bienne
Alex lives in Paris. He and his wife are the proud parents of four daughters. Alex is also a watch person. In particular, he has a thing for
The Pirate Flag Outside Swatch Group HQ
After posting about this on Instagram today, and some of the feedback I received, I thought it would be worth going a bit deeper on the topic than
At Horage, Thinking Different Is the Norm
Over the years, I’ve had the privilege of seeing quite a few watch companies from the inside. But visiting Horage’s research and production facility in Bienne was a
Wristwatches Now Mandatory as of Age 6 in Bienne Schools
An unprecedented measure is set to take place as of the beginning of the next school year in Bienne: starting Monday, August 15 2022, all children of age