The Amazing Rolex Collection at the Nouveau Musée de Bienne
When one thinks of watch brand museums in Bienne, Omega and Swatch inevitably come to mind. Both companies have considerably invested in…
When one thinks of watch brand
Watches with “Bienne” on the Dial
Watches are very much about provenance. Where a timepiece was made is a key part of its history, its quality and, well, its value. Many…
Watches are very
Help the Red Cross in Ukraine, Win a VIP Bienne Watch Tour & a MoonSwatch
Update: target reached 10 days before the campaign closing, thank you to all the donors! While 2,000 CHF is obviously a modest amount at the scale of the
Interview : The Speedmaster Collector Who Dreams of Visiting Bienne
Alex lives in Paris. He and his wife are the proud parents of four daughters. Alex is also a watch person. In particular, he has a thing for
The Pirate Flag Outside Swatch Group HQ
After posting about this on Instagram today, and some of the feedback I received, I thought it would be worth going a bit deeper on the topic than
At Horage, Thinking Different Is the Norm
Over the years, I’ve had the privilege of seeing quite a few watch companies from the inside. But visiting Horage’s research and production facility in Bienne was a
Wristwatches Now Mandatory as of Age 6 in Bienne Schools
An unprecedented measure is set to take place as of the beginning of the next school year in Bienne: starting Monday, August 15 2022, all children of age
A Special Day Watching the MoonSwatch Take Off from Bienne
Both the OMEGA Speedmaster Professional Moonwatch and Swatch have made history in their own right over the past decades. Yesterday, in arguably the most anticipated and crowd-moving launch
The Almost Secret Original Omega Site in Bienne
When one thinks Bienne and OMEGA, images of the large facilities by the Suze river come to mind. Combining historical buildings and recent additions by the famous Japanese
In Bienne, an Independent Watchmaker Opens his Ateliers, and his Soul
Time seems to slow down with each step from the city traffic on Bienne’s rue de Boujean to the majestic Villa Renfer. Facing the Suze
Bulova Accutron, the Other “Made in Bienne” Invention in Space
All watch aficionados know of the Accutron, a revolutionary movement introduced to the public by New York’s Bulova Watch Company in 1960. The charming hum of its tuning
Interview: Raynald Aeschlimann, President & CEO of Omega
On a sunny Friday morning in February, Raynald Aeschlimann, the President and CEO of Omega, opened his office to Made in Bienne. After a few moments on the