
Alfio Pennisi, Luxury Watch Retail Made in Bienne
When walking in front of Jacques Tissot, on Bienne’s pedestrian Rue de Nidau, you could think for a moment you are strolling down the Champs-Elysées or 5th Avenue.

Why Bienne Can Be Considered the Capital of Swiss Watchmaking
Being the capital of Swiss watchmaking is a title that a few cities can legitimately claim. Geneva, of course, including its suburb Plan-les-Ouates, is home to Rolex and

Charles-Louis Muri, 40 Years Selling Watches, from Bienne to the World
25 years ago today, Charles-Louis Muri opened his magnificent vintage watch and clock boutique, in the Bienne Old Town. 15 years before that, he had started his trade

Celebrating 40 Years of Swatch with the Author of “Stay Tuned To Swatch”
As Swatch’s 40th birthday was approaching, I started to think of what to do on this blog. I knew I had to do something. I almost felt pressured

A Week in the Pocket with the New Hamilton Railroad Watch
I usually don’t write watch reviews on this blog for a number of reasons. The main one is that Made in Bienne is first and foremost about what’s

JFK’s Inauguration Watch at the Omega Museum
When writing a new blog post, I always try to look for a catchy title. Not clickbait, of course, but something that briefly summarizes why, in my humble

From Bienne to Your Dream Watch with Miguel Bolea
Every time I think I’ve just about seen it all in the world of Bienne watchmaking, someone proves me wrong. Miguel Bolea did just that. He is the

From Lancaster to Bienne, Hamilton Turns 130
In Switzerland, Biel/Bienne is known for its diversity. A German and French bilingual town, within commute distance to Zurich, Geneva, Basel, Lausanne and Bern, it hosts people from

From Rolex Hairsprings to French Pastries, Charlotte Ernandez Shows a Delicate Taste of Bienne
“Charlotte’s” quickly became my go-to bakery in Bienne when it opened 2 years ago. And while the fantastic St Honorés and pear tarts are the reasons I keep

How It Took Rolex a Century to Own Its Movement Manufacture
I know, it sounds odd: Rolex is renowned for doing just about everything in-house. Yet, the brand with the crown only acquired the company that makes all its

Vintage Speedmaster Trends: an Interview with Julien Vallon
Julien Vallon likes to fly under the radar. But those who know Swiss watchmaking circles are well aware of his role as one of its important players. Like

The Refreshingly un-Bling Watch Culture in Bienne
There’s one thing I personally don’t like about the world of watches. It’s when watches are about everything but actual watchmaking: watches as status, watches as an asset