
At the Source: the One and Only Omega Boutique in Bienne
Friendly, relaxed and fun are usually not words associated with a luxury watch retail environment. Yet, they immediately come to mind whenever I step into the Omega headquarters

Watch Hunting: A Perpetual Quest
Earlier this week I polled on Instagram about what should be the next blog post and, by a very short margin, “Thoughts on watch hunting (why it never

My Journey Writing a Novel About Watch Collecting
Earlier this year, I published an ebook about watch collecting (paper version coming in a few months). While watch-related books are not uncommon, the particularity here is that

Alfio Pennisi, Luxury Watch Retail Made in Bienne
When walking in front of Jacques Tissot, on Bienne’s pedestrian Rue de Nidau, you could think for a moment you are strolling down the Champs-Elysées or 5th Avenue.

Why Bienne Can Be Considered the Capital of Swiss Watchmaking
Being the capital of Swiss watchmaking is a title that a few cities can legitimately claim. Geneva, of course, including its suburb Plan-les-Ouates, is home to Rolex and

Charles-Louis Muri, 40 Years Selling Watches, from Bienne to the World
25 years ago today, Charles-Louis Muri opened his magnificent vintage watch and clock boutique, in the Bienne Old Town. 15 years before that, he had started his trade

Celebrating 40 Years of Swatch with the Author of “Stay Tuned To Swatch”
As Swatch’s 40th birthday was approaching, I started to think of what to do on this blog. I knew I had to do something. I almost felt pressured

A Week in the Pocket with the New Hamilton Railroad Watch
I usually don’t write watch reviews on this blog for a number of reasons. The main one is that Made in Bienne is first and foremost about what’s

JFK’s Inauguration Watch at the Omega Museum
When writing a new blog post, I always try to look for a catchy title. Not clickbait, of course, but something that briefly summarizes why, in my humble

From Bienne to Your Dream Watch with Miguel Bolea
Every time I think I’ve just about seen it all in the world of Bienne watchmaking, someone proves me wrong. Miguel Bolea did just that. He is the

From Lancaster to Bienne, 130 Years of Hamilton
In Switzerland, Biel/Bienne is known for its diversity. A German and French bilingual town, within commute distance to Zurich, Geneva, Basel, Lausanne and Bern, it hosts people from

From Rolex Hairsprings to French Pastries, Charlotte Ernandez Shows a Delicate Taste of Bienne
“Charlotte’s” quickly became my go-to bakery in Bienne when it opened 2 years ago. And while the fantastic St Honorés and pear tarts are the reasons I keep