
A Horological Interview with Paul Bernard, the Bienne Contemporary Art Center’s New Director
I generally learn a lot when I get to interview people for this blog. In some cases, I learn even more than usual, and this conversation with Paul

A Day at La Montre Hermès in Bienne, Part I
When you first visit Bienne, some watch brands are impossible to miss. They are so to speak “in your face”, and that is a great part of the

The Watch Customer Experience in Bienne: Small Things Make a Big Difference
As you may know if you’ve been here before, I love buying pre-owned watches. The variety, the serendipity, and the story behind each piece are a lot more

Zooming in on the Captivating Horage Lensman 2
While my sister Jeanne is a photographer, I really know very little, actually close to nothing, about photography. The pictures I take for this blog hopefully get the

Starting Tomorrow, the Streets of Bienne Will Host the Arty Show with a Special Watch-Related Guest
As of Wednesday October 4th, the streets of Bienne will feel like a giant art gallery. Covering a lovely path from the train station to the old town,

The Good Vibes at the Swatch Boutique in Bienne
The Swatch HQ boutique in Bienne is officially a Drive-Thru. You can come with your car, order via an intercom and collect your watch at the window a

Interview: Marc Montagne, Author of “Invest in Watches: the Art of Watch Collecting”
While Marc Montagne has become a close friend over the years, I am first and foremost a fan of his (although please don’t tell him). We met in

MoonSwatch: What Was Wrong with My Perfect Experience Queuing for a Neptune Moonshine and How to Fix It
After having fully embraced and waited in line for the original MoonSwatch release, I thought I was done. Too much hype, too many people wanting and wearing it

A Brief Introduction to the Federation of the Swiss Watch Industry
The trade organization that regulates Swiss Made-ness and preserves the interests of its member brands across the globe is located in Bienne, a 2 minute walk from the

Sometimes, It Feels Wrong to Publicize Bienne
Made in Bienne stemmed from a mix of candid enthusiasm and a sense of injustice. Injustice because when you talk to watch people around the globe, how many