MoonSwatch: What Was Wrong with My Perfect Experience Queuing for a Neptune Moonshine and How to Fix It
After having fully embraced and waited in line for the original MoonSwatch release, I thought I was done. Too much hype, too many people wanting and wearing it
A Brief Introduction to the Federation of the Swiss Watch Industry
The trade organization that regulates Swiss Made-ness and preserves the interests of its member brands across the globe is located in Bienne, a 2 minute walk from the
Sometimes, It Feels Wrong to Publicize Bienne
Made in Bienne stemmed from a mix of candid enthusiasm and a sense of injustice. Injustice because when you talk to watch people around the globe, how many
One Watch at a Time, Bienne Secretly Shines Around the World
What do Martin Luther King, JFK, the Dalai Lama, Meryl Streep and Neil Armstrong have in common? They notoriously spent some of the most important moments in their
Dear Watch Brands: Please Bring Back the Solid Caseback
This year has seen Rolex release several open caseback watches, while Omega, earlier this week, celebrated the 75th anniversary of the Semaster with a collection of closed caseback
At the Source: the One and Only Omega Boutique in Bienne
Friendly, relaxed and fun are usually not words associated with a luxury watch retail environment. Yet, they immediately come to mind whenever I step into the Omega headquarters
Watch Hunting: A Perpetual Quest
Earlier this week I polled on Instagram about what should be the next blog post and, by a very short margin, “Thoughts on watch hunting (why it never
My Journey Writing a Novel About Watch Collecting
Earlier this year, I published an ebook about watch collecting (paper version coming in a few months). While watch-related books are not uncommon, the particularity here is that
Alfio Pennisi, Luxury Watch Retail Made in Bienne
When walking in front of Jacques Tissot, on Bienne’s pedestrian Rue de Nidau, you could think for a moment you are strolling down the Champs-Elysées or 5th Avenue.
Why Bienne Can Be Considered the Capital of Swiss Watchmaking
Being the capital of Swiss watchmaking is a title that a few cities can legitimately claim. Geneva, of course, including its suburb Plan-les-Ouates, is home to Rolex and
Charles-Louis Muri, 40 Years Selling Watches, from Bienne to the World
25 years ago today, Charles-Louis Muri opened his magnificent vintage watch and clock boutique, in the Bienne Old Town. 15 years before that, he had started his trade
Celebrating 40 Years of Swatch with the Author of “Stay Tuned To Swatch”
As Swatch’s 40th birthday was approaching, I started to think of what to do on this blog. I knew I had to do something. I almost felt pressured