
A Watch Fan’s Holiday Film: Chasing Microns
I already have enough impostor syndrome as a “tech industry” worker trying to blog about watchmaking, I’m not going to start to pretend like I’m now also a

Branding Bienne: Interview with the City’s Vice-Chancellor Julien Steiner
As the city’s Vice-Chancellor, Julien Steiner has among his prerogatives Bienne’s image as a place to live. Considering how radically the perception of Bienne has evolved over the

A Day at La Montre Hermès, Part II
As I explained in the previous “episode”, the day spent at the Manufacture Hermès was so rich that a single article could not do justice. One of the

Made in Bienne, one Piece at a Time: Langel Chocolate
The first 70 articles I wrote for this blog are all about watchmaking. And I expect pretty much the next 70 to be as well. But sometimes, it’s

A Horological Interview with Paul Bernard, the Bienne Contemporary Art Center’s New Director
I generally learn a lot when I get to interview people for this blog. In some cases, I learn even more than usual, and this conversation with Paul

A Day at La Montre Hermès in Bienne, Part I
When you first visit Bienne, some watch brands are impossible to miss. They are so to speak “in your face”, and that is a great part of the

The Watch Customer Experience in Bienne: Small Things Make a Big Difference
As you may know if you’ve been here before, I love buying pre-owned watches. The variety, the serendipity, and the story behind each piece are a lot more

Zooming in on the Captivating Horage Lensman 2
While my sister Jeanne is a photographer, I really know very little, actually close to nothing, about photography. The pictures I take for this blog hopefully get the

The Good Vibes at the Swatch Boutique in Bienne
The Swatch HQ boutique in Bienne is officially a Drive-Thru. You can come with your car, order via an intercom and collect your watch at the window a

Interview: Marc Montagne, Author of “Invest in Watches: the Art of Watch Collecting”
While Marc Montagne has become a close friend over the years, I am first and foremost a fan of his (although please don’t tell him). We met in

A Brief Introduction to the Federation of the Swiss Watch Industry
The trade organization that regulates Swiss Made-ness and preserves the interests of its member brands across the globe is located in Bienne, a 2 minute walk from the

One Watch at a Time, Bienne Secretly Shines Around the World
What do Martin Luther King, JFK, the Dalai Lama, Meryl Streep and Neil Armstrong have in common? They notoriously spent some of the most important moments in their