Made in Bienne, one Piece at a Time: Langel Chocolate

November 13, 2023

The first 70 articles I wrote for this blog are all about watchmaking. And I expect pretty much the next 70 to be as well. But sometimes, it’s nice to make a little exception. Especially when it comes to high quality chocolate, the

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A Horological Interview with Paul Bernard, the Bienne Contemporary Art Center’s New Director

October 31, 2023

I generally learn a lot when I get to interview people for this blog. In some cases, I learn even more than usual, and this conversation with Paul Bernard is definitely all the way up there. His perspectives on how contemporary art ties

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A Day at La Montre Hermès in Bienne, Part I

October 25, 2023

When you first visit Bienne, some watch brands are impossible to miss. They are so to speak “in your face”, and that is a great part of the city’s charm. But it’s at least as charming, if not more, when some brands are

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The Watch Customer Experience in Bienne: Small Things Make a Big Difference

October 19, 2023

As you may know if you've been here before, I love buying pre-owned watches. The variety, the serendipity, and the story behind each piece are a lot more magical to me than a thick carpet, engineered lighting and unscratched, shiny cases. For that

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Zooming in on the Captivating Horage Lensman 2

October 4, 2023

While my sister Jeanne is a photographer, I really know very little, actually close to nothing, about photography. The pictures I take for this blog hopefully get the job done most of the time, but as you can tell they’re informative at best.

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Starting Tomorrow, the Streets of Bienne Will Host the Arty Show with a Special Watch-Related Guest

October 3, 2023

As of Wednesday October 4th, the streets of Bienne will feel like a giant art gallery. Covering a lovely path from the train station to the old town, the Arty Show is back, for its 5th edition. Founded in 2018, the initiative mixes

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The Good Vibes at the Swatch Boutique in Bienne

September 17, 2023

The Swatch HQ boutique in Bienne is officially a Drive-Thru. You can come with your car, order via an intercom and collect your watch at the window a few meters away without leaving your seat. Some special boutique watches are even delivered in

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Interview: Marc Montagne, Author of “Invest in Watches: the Art of Watch Collecting”

September 4, 2023

While Marc Montagne has become a close friend over the years, I am first and foremost a fan of his (although please don't tell him). We met in 2015 after I reached out as a reader of his fantastic Quora contributions and as

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A Brief Introduction to the Federation of the Swiss Watch Industry

August 31, 2023

The trade organization that regulates Swiss Made-ness and preserves the interests of its member brands across the globe is located in Bienne, a 2 minute walk from the train station. As I used to wonder, and have often been asked, what exactly the

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Sometimes, It Feels Wrong to Publicize Bienne

August 5, 2023

Made in Bienne stemmed from a mix of candid enthusiasm and a sense of injustice. Injustice because when you talk to watch people around the globe, how many will answer Bienne, or Biel, when asked about the world capital of watchmaking? Geneva, primarily,

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